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How to Choose the Right DMC in Latin America (and Mexico)
Silhouette standing on a rock, overlooking a cityscape glowing with lights at night. Mountains visible in the distance, creating a serene mood.
Ray Gudrups
2 days ago3 min read


Why Competition Is Bad for Travel Businesses — Especially When It Becomes a Price Game
Why competition is bad for travel businesses and how price wars force agencies to lower quality, margins, and brand value instead of standing out.
Ray Gudrups
Feb 33 min read


How Online Travel Trends Are Shaping Travel
Keeping an eye on broader travel market trends online is essential. Resources like Sacbe Consultancy’s blog provide valuable insights tailored to agencies expanding into Mexico. They offer guidance on creating authentic, sustainable, and profitable travel experiences that resonate with today’s travelers.
By staying informed, you can anticipate changes and adapt your strategies accordingly.
Ray Gudrups
Jan 264 min read


🌮 Mexico City Crowned Best Street Food Scene in the World — And Why Tour Operators Should Care
Why food tours like “Eat like a local” should be part of your travel offerings. Explore the Mexico City street food scene — from Michelin-recognized tacos to local staples.
Ray Gudrups
Jan 214 min read


From Google to TikTok: Tour Marketing Strategies That Bring Real Bookings
The travel industry doesn’t have a visibility problem.
It has a conversion problem.
Tour operators today are everywhere—ranking on Google, posting on Instagram, experimenting with TikTok—yet many still ask the same question:
“Why do we get attention, but not consistent bookings?”
Ray Gudrups
Jan 143 min read


How to Build a Travel Brand That Feels Local — Even If You’re Not Based in Mexico
Learn how travel operators can build a local travel brand Mexico trusts—without being based there—using partnerships, storytelling, and operational credibility
Ray Gudrups
Jan 124 min read


How AI & Travel-Tech Will Change the Game for Agencies Selling Latin America Trips (And Why You Should Care Now)
The TIS 2025 – Tourism Innovation Summit made one thing very clear: AI and travel technology are no longer optional experiments. They are actively reshaping how trips are designed, priced, sold, and operated.
Ray Gudrups
Jan 84 min read


Success Story: Experiential Travel Agency Success Story — From Destinations to Access
When travel signs point everywhere, most agencies sell destinations. But the real winners sell access — experiences you can’t find on the map. Discover how one agency turned locations into stories and became a leader in experiential travel
Ray Gudrups
Jan 64 min read


The Most Dangerous Mistake Travel Agencies Make: Choosing Local Partners by Lowest Price
In the travel industry, margins matter — we all know that. But there is one decision that consistently destroys those margins, damages client trust, and creates long-term reputational problems:
Choosing local travel partners based solely on the lowest price.
It’s the quiet mistake that many small and medium-sized travel agencies make, especially when expanding into new destinations. And the consequences can be far more expensive than the savings.
Ray Gudrups
Dec 15, 20253 min read


The Travel Industry Has a Quality Problem. Nobody Wants to Admit It
The travel industry has a quality problem — and it’s getting worse. Not because people don’t care. Not because agencies aren’t trying.
But because so many operators are building products on foundations that are weak, generic, or unverified.
And the pressure to keep up with trends, compete on price, and produce itineraries quickly is only making the problem louder.
Ray Gudrups
Dec 9, 20254 min read


Why 2026–2035 Could Be the Golden Era for Niche Travel Agencies
“Everything-for-everyone” agencies are being overtaken by leaner, more specialized competitors.
But one segment is entering its most powerful decade yet:
Niche travel agencies.Small to medium operators with specific expertise, cultural depth, and hyper-relevant offers.
And the data is clear: 2026–2035 is shaping up to be a golden era for niche travel agencies. Here is why.
Ray Gudrups
Dec 3, 20254 min read


Black Friday for Tour Operators: How to Create Irresistible Offers That Don't Hurt Your Margins
For travel brands—agencies, operators, guides—it's a golden opportunity to boost bookings, raise visibility, and lock in clients early. But mismanaged, it can erode margins, attract bargain hunters, and devalue your product. Here’s how to run strong Black Friday tour offers that sell smart—not cheap.
Ray Gudrups
Oct 16, 20254 min read
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