BLOG FEED

Why competition is bad for travel businesses and how price wars force agencies to lower quality, margins, and brand value instead of standing out.

Learn how travel operators can build a local travel brand Mexico trusts—without being based there—using partnerships, storytelling, and operational credibility

In the travel industry, margins matter — we all know that. But there is one decision that consistently destroys those margins, damages client trust, and creates long-term reputational problems: Choosing local travel partners based solely on the lowest price. It’s the quiet mistake that many small and medium-sized travel agencies make, especially when expanding into new destinations. And the consequences can be far more expensive than the savings.

The travel industry has a quality problem — and it’s getting worse. Not because people don’t care. Not because agencies aren’t trying. But because so many operators are building products on foundations that are weak, generic, or unverified. And the pressure to keep up with trends, compete on price, and produce itineraries quickly is only making the problem louder.

In today’s competitive travel market, simply listing “visits to ruins, markets, and beaches” won’t cut it. What truly sets a tour apart is the story behind it — the culture, the voices, and the emotional threads that connect a visitor to a place. When done well, Mexican culture storytelling doesn’t just attract bookings; it builds loyalty, raises perceived value, and turns a trip into something deeper.