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The Travel Industry Has a Quality Problem. Nobody Wants to Admit It
The travel industry has a quality problem — and it’s getting worse. Not because people don’t care. Not because agencies aren’t trying.
But because so many operators are building products on foundations that are weak, generic, or unverified.
And the pressure to keep up with trends, compete on price, and produce itineraries quickly is only making the problem louder.
Ray Gudrups
6 days ago4 min read


Why 2026–2035 Could Be the Golden Era for Niche Travel Agencies
“Everything-for-everyone” agencies are being overtaken by leaner, more specialized competitors.
But one segment is entering its most powerful decade yet:
Niche travel agencies.Small to medium operators with specific expertise, cultural depth, and hyper-relevant offers.
And the data is clear: 2026–2035 is shaping up to be a golden era for niche travel agencies. Here is why.
Ray Gudrups
Dec 34 min read


Black Friday for Tour Operators: How to Create Irresistible Offers That Don't Hurt Your Margins
For travel brands—agencies, operators, guides—it's a golden opportunity to boost bookings, raise visibility, and lock in clients early. But mismanaged, it can erode margins, attract bargain hunters, and devalue your product. Here’s how to run strong Black Friday tour offers that sell smart—not cheap.
Ray Gudrups
Oct 164 min read


Case Study: How International Agencies Use Local Guides Partnership Scaled by Partnering with Local Mexican Guides
In Mexico’s competitive travel market, the difference between a tour and an unforgettable experience often comes down to one thing—local insight. Two international agencies, Viajero Mexico and Rutopía, have demonstrated how working hand-in-hand with local Mexican guides can become a long-term growth engine, driving both business scale and cultural authenticity.
Their success stories highlight what many B2B travel entrepreneurs still underestimate: partnering with local exper
Ray Gudrups
Oct 163 min read
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