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Authenticity Is the New Sustainability: Why Mass Tourism Is Breaking the Model
Why authenticity in sustainable tourism matters more than labels. Mass tourism breaks sustainability—true impact requires scarcity, limits, and value-led travel
Ray Gudrups
Feb 52 min read


Why Competition Is Bad for Travel Businesses — Especially When It Becomes a Price Game
Why competition is bad for travel businesses and how price wars force agencies to lower quality, margins, and brand value instead of standing out.
Ray Gudrups
Feb 33 min read


🌮 Mexico City Crowned Best Street Food Scene in the World — And Why Tour Operators Should Care
Why food tours like “Eat like a local” should be part of your travel offerings. Explore the Mexico City street food scene — from Michelin-recognized tacos to local staples.
Ray Gudrups
Jan 214 min read


How to Build a Travel Brand That Feels Local — Even If You’re Not Based in Mexico
Learn how travel operators can build a local travel brand Mexico trusts—without being based there—using partnerships, storytelling, and operational credibility
Ray Gudrups
Jan 124 min read


Success Story: Experiential Travel Agency Success Story — From Destinations to Access
When travel signs point everywhere, most agencies sell destinations. But the real winners sell access — experiences you can’t find on the map. Discover how one agency turned locations into stories and became a leader in experiential travel
Ray Gudrups
Jan 64 min read


Sustainability in the Tourism Industry: Real Standard or Just a Marketing Trend?
Sustainability in tourism industry is everywhere — but is it real? A critical look at greenwashing, certifications, and what truly sustainable travel means.
Ray Gudrups
Dec 28, 20254 min read


Preservation Over Pictures: Why Protecting Heritage Sites Matters More Than Ever
🇲🇽 Latest Update — Nohoch Mul pyramid at Cobá archaeological site Reopened (But With Mixed Emotions). As I read the announcement, I felt conflicting emotions. On one hand, yes, it’s incredible to offer travelers the chance to climb and admire a jungle-covered pyramid from the top. On the other hand, these monuments were never built as tourist attractions.
Ray Gudrups
Dec 11, 20255 min read


The Travel Industry Has a Quality Problem. Nobody Wants to Admit It
The travel industry has a quality problem — and it’s getting worse. Not because people don’t care. Not because agencies aren’t trying.
But because so many operators are building products on foundations that are weak, generic, or unverified.
And the pressure to keep up with trends, compete on price, and produce itineraries quickly is only making the problem louder.
Ray Gudrups
Dec 9, 20254 min read


Why 2026–2035 Could Be the Golden Era for Niche Travel Agencies
“Everything-for-everyone” agencies are being overtaken by leaner, more specialized competitors.
But one segment is entering its most powerful decade yet:
Niche travel agencies.Small to medium operators with specific expertise, cultural depth, and hyper-relevant offers.
And the data is clear: 2026–2035 is shaping up to be a golden era for niche travel agencies. Here is why.
Ray Gudrups
Dec 3, 20254 min read


5 Mexico Tour Planning Mistakes Agencies Make (And How to Avoid Them)
consulting, and helping agencies build itineraries across dozens of Mexican regions, I see the same mistakes repeated again and again—especially by small and medium-size travel companies expanding internationally.
Here are the five biggest “Mexico tour planning mistakes” agencies make
Ray Gudrups
Dec 2, 20253 min read


Could Machu Picchu Lose Its Status? Why It is at Risk — And What It Means for Global Tourism
UNESCO has repeatedly warned Peru that Machu Picchu risks being added to the “World Heritage in Danger” list — the final step before losing its protected status.
The question is no longer if the site is at risk. The question is how close we are to crossing the line.
Let’s break down why this is happening, what could come next, and what Machu Picchu tells us about the future of global tourism.
Ray Gudrups
Nov 27, 20253 min read


Storytelling That Sells: How to Use Mexican Culture to Inspire Travelers
In today’s competitive travel market, simply listing “visits to ruins, markets, and beaches” won’t cut it. What truly sets a tour apart is the story behind it — the culture, the voices, and the emotional threads that connect a visitor to a place. When done well, Mexican culture storytelling doesn’t just attract bookings; it builds loyalty, raises perceived value, and turns a trip into something deeper.
Ray Gudrups
Oct 16, 20253 min read
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